A vibrant brand identity for The Choose You Club, built around themes of hope, belonging, and personal transformation.
My Works
A little bit of everything
A collection of projects that reflect my curiosity, experiments, and love for visual storytelling. From branding and illustration to digital experiences, each one starts with a question and takes on a life of its own.
A brand identity designed to adapt to light and dark interfaces, balancing two distinct color palettes within one cohesive visual system.
Brand identity and visual communications for the UNDP National Human Development Report (NHDR) 2023.
Design a series of stickers for Bobcat Student Orientation that students would actually want to collect, use, and take with them.
Triangle is a Pakistan-based stationery and lifestyle brand to spark joy and celebrate the achievements of women across the country.
Building a cohesive brand for FootyMarket, connecting its visual identity, brand voice, and audience across digital touchpoints.
A user-friendly mobile application designed to simplify time tracking and employee work hour calculations
Bringing Pakistan’s destinations to life through a series of colorful illustrations that celebrate the country’s diverse landscapes and tourist attractions.
Illustrating the human side of cybersecurity through expressive characters and visual storytelling.
BlueDot Coworking is a shared workspace with multiple floors, rooms, and amenities. Its wayfinding system helps visitors navigate the space through floor maps and environmental signage.
Designing emails that keep buyers informed and guide them through key moments in the Footymarket user journey.
Challenging gender-based misinformation through illustration and visual storytelling.
An exploration of color, motifs, and repeat, bringing together expressive patterns designed to add character to everyday surfaces. From individual pattern compositions to product applications, the collection celebrates the possibilities of pattern across materials and formats.