Triangle
About the project
Date:
Client:
Triangle.pk
Services:
UI/UX
Branding
Illustration
Project Details
Triangle was created in 2020 as part of my final year thesis project. What began as an academic exploration has since grown into a successful small business and community on Instagram. My goal was to create a brand that specifically caters to the needs and experiences of women in Pakistan.
The Research
Through my research, I surveyed 114 women who reported that traditional family structures and societal norms often negatively impact their daily lives. A recurring theme was the feeling of being overworked and never having enough time for themselves.
I also discovered a significant gap in the market: almost all major yearly planners were designed for male professionals. This left a void for a product that speaks directly to a woman’s lifestyle and organizational needs.
Our Products
My vision is to make a woman’s world a little more colourful by creating products that spark joy. We design and manufacture stationery and lifestyle goods that are 100% made in Pakistan. Whether it’s a planner or a lifestyle accessory, each piece is crafted to bring a sense of inspiration to your daily routine.
The Community
Triangle is more than just a shop; it is an online platform. Through our Instagram page, we promote our latest products while creating a space that motivates our subscribers. We take pride in sharing stories of female achievements across Pakistan, building a community that celebrates and supports one another.
