Footymarket - Brand Guidelines

Building a cohesive brand for FootyMarket, connecting its visual identity, brand voice, and audience across digital touchpoints.

About the project

FootyMarket is a soccer marketplace working to make the game more accessible through affordable equipment, reuse, and community support. I developed comprehensive brand guidelines that brought together audience research, brand voice, and visual identity. The system was designed with practical applications in mind, from website experiences to social media templates, ensuring consistency across the brand’s digital presence.

Date:

Oct 16, 2024

Client:

Footy Market

Services:

Branding

Logo Design

FootyMarket’s mission goes beyond buying and selling soccer gear. It aims to make participation in the sport more accessible while encouraging equipment reuse and supporting soccer communities.

My work focused on translating this purpose into a cohesive brand system. I developed user personas to define the brand’s audiences, understand their needs and motivations, and inform how FootyMarket communicates with its community. I also established the brand voice, creating a foundation for consistent messaging that reflects the brand’s personality and purpose.

I also developed comprehensive brand guidelines covering the visual identity and its application. I considered how the system would translate across digital touchpoints, including the website and social media templates, so the identity could remain recognizable while adapting to different formats and communication needs.

By connecting audience insights, verbal identity, and visual design with practical applications, I created a brand framework that supports consistent communication and a more unified experience across FootyMarket’s platforms.